Brunello Cucinelli is an Italy-based luxury fashion brand specializing in menswear, women’s apparel, and accessories. It is popular in Europe, East Asia, and North America. The brand revolves around high moral values and respect for craftsmanship. Starting from a small village in Italy, the brand has grown large enough to shop brunello cucinelli online.
History and background
Brunello Cucinelli opened his couture house in 1979 to sell cashmere garments for ladies. He traveled (and still does) personally to the Mongolian mountains and purchased the wool directly from the sheep owners. He started the house with a passion for his wife’s hometown. She used to run a small clothing store in her village, and Brunello came up with a knitwear business. As the company grew, they rolled out brunello cucinelli for men line and other accessories. All the products are hand-made and popular even among celebrities like Jeff Bezos.
The Cucinelli family trust is the major shareholder in the company. It owns 57% of the total shares. The company filed for an IPO and went public in 2012 at the price of €7.75/ share. They have the headquarter at a breath-taking location – a 14th-century castle in Umbria, Italy. Brunello Cucinelli is involved in philanthropic work, and the charitable foundation donates 20% of the total profit.
It is a company that values the work of craftsmen as they pay 20% higher wages to their laborers than industry standards. Hence, it is a bit different in valuing moral values and hard work.